This matrix was created out of the legacy of Dwight D. Eisenhower, the 34th U.S. President, known for his emphasis on prioritisation and effective decision-making, especially during his military career and presidency. A quote often attributed to Einsenhower is:

"I have two kinds of problems: the urgent and the important. The urgent are not important, and the important are never urgent."

I have found this problem resonates with small business owners, I hope using this tool gives your mind clarity & increases your productivity.